During my internship in the Enactus Global Marketing Department, there was a need for cohesive and impactful visual materials for several high-profile competition events, including the United States National Exposition in Kansas City and the 2018 World Cup in San Jose, California. The challenge was to create designs that aligned with the event’s focus on entrepreneurial projects while reflecting the UN Sustainable Development Goals.
I collaborated closely with Art Director Josh Brown to develop hand-made ink textures inspired by the UN Sustainable Development Goals, highlighting students' entrepreneurial projects in areas such as No Poverty, Zero Hunger, Quality Education, etc. These textures served as the foundation for all design elements across the event materials, inspiring students with energy and confidence in their presentations.
My designs touched everything from social media assets, handbooks, merchandise, and large-scale signage. By incorporating hand-painted textures—created from physical materials dipped in ink—along with unique photo filters, we established an energetic visual identity that unified all materials through layering and an explosion of texture. The design not only reflected the innovation and impact of the students' projects but also captured the essence of the global events and expanded on the Enactus brand as a whole.
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The cohesive visual approach ensured that all materials stood out at the events and communicated the core values of Enactus: Collaboration, Competition, and Celebration. The materials contributed to a memorable, professional, and engaging experience for attendees, leaving a lasting impact on the brand’s presence that they still use today.
