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Big Whiskey’s, an emerging Midwest restaurant chain, needed to increase brand awareness among guests while also attracting potential franchisees outside of their key markets.
The team at Supper Co. launched a multi-faceted brand campaign, paired with a national touchpoint plan, to drive continued growth for Big Whiskey’s. We also upgraded the Big Whiskey’s Franchise website to help find qualified leads. Special thanks to our video partner Locke and Stache, our photo parter Starboard & Port, and my creative director Matt Greene.
Our approach positions Big Whiskey’s as the toast-worthy destination for families and guests of all ages, no matter what the celebration. By highlighting its welcoming atmosphere, we crafted a brand experience that resonates with both loyal customers and potential franchisees. I had the pleasure of creating the storyboards and art directing the shoot alongside the team. (Video Production: Locke and Stache; Photography: Starboard & Port).
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Big Whiskey’s was named as FSR’s Next Gen Casual, a recognition that highlights its success as a growing brand in the restaurant industry.
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