Supper Co. needed a refreshed brand identity that better aligned with its focus on the food and hospitality industries, while also reflecting the values and spirit of our staff.
Building upon the logo designed by our creative director, I expanded our visual language through a brand guideline, image treatments, social graphics, merchandise, and more, ensuring a cohesive and engaging brand presence.
The use of food-inspired visuals and modern iconography, paired with a warm, inviting tone on tone color palette, reinforced our industry focus and significantly enhanced brand recognition. This approach not only made the brand more memorable but also helped foster a sense of comfort and trust, connecting our clients to the brand on a deeper, emotional level.
While still a work in progress, the rebrand has been an immensely rewarding experience, fostering creative growth and deeper client engagement. It has ultimately strengthened our agency’s connection not only to the industries we serve but also to one another, creating a more unified and inspired team.
