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Care to Learn, a non-profit dedicated to supporting students in need, needed a refined brand identity to ensure consistency across their many chapters. While the green hand is a recognizable symbol in the Ozarks, the organization required a more cohesive visual system and storytelling approach to support their growth across the region.
Alongside refining their brand guidelines for clarity and consistency, we developed the "Helping Hand" concept to reinforce the recognizability of their logo. This transformed Care to Learn’s brand into an actionable movement, creating a versatile campaign that served as a clear call to action across materials and events.
Through the Helping Hand concept, I redefined Care to Learn’s brand guidelines, introducing a new color hierarchy, icon collection, target audience profiles, and logo and font usage. I also refreshed their print collateral and concepted, storyboarded, and art-directed the Helping Hands campaign video and photoshoot. This captured the heart of Care to Learn’s impact with authentic, emotionally resonant visuals that meaningfully connected donors to the mission.
