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Nouria, a rapidly expanding convenience store chain in the Northeast, needed a distinctive illustration style that would resonate with its diverse communities. The challenge was to create murals that reflected the unique character of each location while maintaining a cohesive brand aesthetic across all stores.
At Supper Co., we developed a location-specific mural series, blending contemporary design elements with regional influences to capture the unique personality of each area and to enhance the store’s visual appeal and create a vibrant, welcoming atmosphere for customers.
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We conducted extensive research on each store location and its surrounding city to ensure the designs were meaningful and relevant. This approach helped Nouria connect with each community, making every store feel like an integral part of its neighborhood. Additionally, we developed a unique illustration style that has since cascaded into many other parts of their brand, strengthening the overall visual identity across all materials.
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