While working on social graphics and advertising campaigns for the ACLU at GPS Impact, I ensured all designs closely followed the organization’s brand standards, incorporating bold, impactful brand colors and typography that resonated with the ACLU’s commitment to civil rights and liberties, creating a strong and recognizable aesthetic. To add visual interest and depth, I introduced textures that not only enhanced the design but also conveyed a sense of urgency and action, perfectly aligning with the ACLU’s grassroots, mission-driven messaging and reinforcing its powerful advocacy efforts.