Governor Andy Beshear’s re-election campaign against his opponent, Attorney General Daniel Cameron, required a creative collateral strategy to effectively engage with voters and build excitement. The challenge was to create campaign materials that resonated with both existing supporters and new voters.
At GPS Impact, we were tasked with supporting a campaign focused on delivering visually compelling and memorable assets that would generate excitement, encourage grassroots involvement, and drive donations.
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I was entrusted to design a wide range of campaign collateral, including custom water bottles, bus wraps, buttons, stickers, and even a dog bandana inspired by Governor Beshear’s beloved dog, Winnie. Alongside these tangible items, we created engaging social graphics and ads campaigns to maintain consistent visibility throughout his re-election campaign.
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On November 7, 2023, Governor Andy Beshear won re-election to a second term.
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