Nouria, a rapidly expanding convenience store chain in the Northeast, needed to increase awareness and enrollment in their loyalty program.
At Supper Co., we developed the tagline “Refuel, Refresh, Rewards” to clearly communicate the benefits of the loyalty program—exclusive deals on made-to-order food, beverages, and gas.
The campaign was executed across multiple touchpoints, including digital ads, social media, email nurture, and in-store signage, ensuring consistent messaging and customer engagement. As part of the refresh, we also updated their illustration style to be more fun, playful, and welcoming, creating a more engaging and approachable brand experience.
The multi-channel approach successfully boosted program awareness and drove increased customer enrollment, leading to twice the total weekly sales during the campaign’s duration and strengthening customer loyalty and repeat visits.
