The campaign was executed across multiple touchpoints—including digital ads, social media, email nurture, and in-store signage—ensuring consistent messaging. The Nouria Circle played a key role unlike ever before, helping to strengthen brand recognition by bringing it to the forefront. As part of the refresh, we also evolved their illustration style to be more fun, playful, and welcoming, creating a more engaging and approachable brand experience.

The multi-channel approach successfully boosted program awareness and drove increased customer enrollment, leading to twice the total weekly sales during the campaign’s duration and strengthening customer loyalty and repeat visits.