As a lover of the outdoors, I was drawn to reimagining branding for the public parks in my hometown of Missouri. Burr Oak Woods Nature Center was a magical place for me as a child, and I wanted to give it a fresh, modern look—something inviting that would appeal to all walks of life, from families to adventurers alike. I crafted a brand identity that captures the wonder and excitement of Burr Oak, even giving it a snappier name. Playful illustrations and bright colors spark curiosity, encouraging younger audiences to put down their phones and step outside.